I wanted to build the thing I needed when I struggled with bulimia and binge eating for nine years — but couldn’t find.

Over the past five years helping women heal their relationship with food too, I’ve worked in many different ways: writing an ebook, creating a six-week course and coaching women one-on-one.

Each helped in its own way, but over time I started noticing the same problem again and again.

In an ebook, the missing piece was practice.
In my course, there was practice — but it ended after six weeks and not everyone heals within six weeks.

Some people continue after on their own in self-study and self-accountability. Others are left wondering how to keep going once the program ends. And that’s the majority.

The only place where real, ongoing support existed was inside one-on-one coaching. But coaching is expensive and not everyone can or wants to invest thousands of dollars for several months of support.

In 2024, after nearly four years working in the food freedom space, I asked myself an honest question:
Do you want to keep doing this, and if yes, how?

My answer was yes. Because there are still so many women quietly struggling with food and I know I have a way out - not for all, but for many.

So the real question became:
How can I turn what actually worked in coaching into something more accessible?

Something that supports women continuously instead of ending after a few weeks.
Something practical that fits into real life.
Something focused on action, not just more information.

And something affordable enough that anyone who needs it can access it - for as long as they need it.

That question is how That Balanced Girl ™was built.

TBG was built especially for the woman who feels too “normal” to seek professional treatment — yet knows that food has far too much power in her life.

From the outside everything may look fine.
But inside, food runs your mind almost 24/7 and behind close doors binges (and even purges) are happening.

I know the place well. I was one of those women. From the outside I looked healthy. I worked out. I lived a normal life. 

What people didn’t see was me sitting at dinner with friends mentally calculating the dessert I had just eaten and how I would “balance it out” later. They didn’t see the rules I kept around food, or the moments when guilt took over.

For the women living in that quiet struggle, my goal is simple: to normalize building a peaceful, trustworthy relationship with food and her body again.

Because eating was never meant to feel this complicated. It’s your God-given birthright to experience food the way it was always intended — something intuitive, daily and simple. Like taking a shower.

Something you do every day.
Something you can enjoy.
But never something you overthink or feel controlled by.

That’s the vision behind That Balanced Girl™.

Much love, Samira